How Websites Get Listed Into SERP

Whenever you need some information, you will simply Google it sitting in front of the computer. Google will display wide range of results that is relevant to the input keyword. Have you ever thought how Google fetches the results based on the query and decides the order of the search results?

To be simpler and specific, you can imagine searching the web is similar to looking for a topic in a very large book by using its index. When you search any keyword, the search engine algorithm will search for the index to show the most relevant results.

Also read: Some Google Searching Tips You Have to Know

Every search engine follows there significant tasks for displaying the results of your input keyword.

1. Crawling:

Crawling is a process of searching for the updated content in the web pages and adding them to the Google index. This task will be performed by the internet bots in the World Wide Web. The internet bots are also termed as Web crawlers or Web Spiders or Automatic indexers.

Daily billions of web pages are being crawled by the search engines. They have algorithms to determine which website to be crawled, how many pages from a single site and how often.

2. Indexing:

Indexing refers to syncing the contents of a website. For getting indexed in search engine the webmasters should take care of the site’s SEO structure. Because the search engines process the key content tags and attributes such as Title tags, META Description and ALT attributes. Choosing the perfect keywords is most important factor to get listed into SERP (Search Engine Results Page).

Also read: 5 Incredible SEO Tips to Rank Better in Search Engines

A few factors that help to index a site faster are listed below:

• Update the website regularly
• Maintain frequency and regular internal between each update for better crawling.
• PageRank
• Domain Authority
• Backlink

3. Serving Results:

When a user leaves a query, the bots search for the index and checks the relevant content in all the web pages and returns the result. The relevancy of the content depends on several factors in which the PageRank plays a major role. The site having top PageRank will obviously have high priority to get listed in SERP at top result.

For better crawl rate and indexing its essential to use Google Webmaster Tools. It is the perfect place to ensure whether the search engines are crawling and indexing your site correctly.