When creating an online marketing strategy for your business, it’s important that you begin with the end in mind. While this may sound cliche, it’s very important that you keep sight of what you ultimately want to achieve, and set goals accordingly. Do you want more sales? More customers? More of a connection with local shoppers? Whatever it is you want to accomplish (perhaps all of the above, you over-achiever), it’s important to know at the start so that you can create feasible goals that will get you to where you want to be. After all, what’s the point of working hard to increase your daily visitors by 30 percent if only 5 percent of those additional visitors are making a purchase?
While setting goals, make sure you’re setting reasonable ones. You’re only setting yourself up for disappointments and setbacks if you create goals that simply aren’t realistic. For instance, while you may want to ideally sell an additional five thousand dollars in product per week, it may be much more realistic to focus on increasing your sales by five hundred dollars per week.
The biggest goal to work on from the starting gate is how you feel about yourself as a business. Take pride in your brand, and carry yourself — yes, even online — as a leader. Your own mentality about your abilities as a business will consciously as well as subconsciously affect you and how you handle your business. Think like a leader, execute like a leader. If you’re not sure how to do this, then get the experts in online marketing to help you. A glance at Orangesoda reviews, for example, shows that the company may be able to help you achieve your goals.
Before you leave the gate, however, make sure your website is ready to support your goals. Increasing sales and leads will be much harder if your site isn’t optimized for both visitors and search engines. Take some time to go over your site, page by page, to remove out-of-stock or no-longer-in-stock products, clean up code, and freshen up content. Also, take a look at your social media pages and make sure they’re ready to go, too.